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There is an increase in the demand for diamonds, where industries have been encouraged to invest in marketing and technology in order to keep up with other luxury goods and meet the global demands for diamonds. The De Beers Group have seen a rise in their supply and demand needs as they made a whopping £48bn in 2014, according to the Diamond Insight Report.

The chief executive of De Beers Group, Philippe Mellier went on to highlight the importance of consumer demand and how it is the ‘one true source of value for the diamond industry’. The three main costs for diamond mining are labour, electricity and diesel, which have all increased over time. Mining has moved deeper into the earth and spread to more rural areas which have made it a more expensive process. In order to keep the successes going for the diamond and jewellery business, more investment is necessary in diamond production, technology, branding and marketing. View The Diamond Insight Report 2014 here at: www.debeersgroup.com/insightreport