Bvlgari Jewellery
Signature Collections

Bvlgari jewellery is renowned for its exquisite craftsmanship and elegant style. The brand was founded in Rome in 1884 by Greek silversmith Sotirios Voulgaris, who was trained by his grandfather in jewellery-making.

Bvlgari's net worth today is an estimated £8.32 billion, up from £3.54 billion in 2018. The brand's value continues to soar, thanks to its unique and stylish creations of luxury jewellery and watches.

Its famous collections, such as Serpenti, B.zero1 and Divas' Dream, represent Bvlgari's continuing journey as a global trendsetter for more than 130 years.

Brief History of Bvlgari Jewellery

Sotirios Voulgaris was one of eleven siblings born in the Greek village of Kalarites, in the Epirus region, to Georgios and Eleni Voulgaris. Sotirios' grandfather, Constantine, was a silversmith, making a living as a travelling salesman selling his bespoke jewellery creations.

Poverty was rife and Sotirios, born in March 1857, had to start work at a young age. He was trained as a silversmith by his grandfather and showed an aptitude for jewellery-making. Voulgaris and his father opened a small shop in Paramythia.

However, the political climate was unstable following the Greek Revolution of 1821. The family moved to Corfu to escape the unrest. Sotirios was ambitious and at the age of 23, he moved to Rome with very little money.

He believed his skills in creating luxury jewellery, inspired by ancient Greek, Byzantine and Roman art, would help make his fortune. His gamble paid off. After working for other employers for four years, he had saved enough money to open his own jewellery shop, at 28 Via Condotti in Rome, in 1884.

He called it "S Bulgari", a spelling of his surname often used at the time. A sign on the shopfront advertised his wares: "antiquities, curiosities, bijoux and artistica".

From these humble beginnings, the business grew into the multi-billion pound empire we know today. The name of the brand evolved into Bvlgari, using the classical Latin alphabet, where a "U" is written as a "V".

Bvlgari has become one of the world's leading luxury jewellery brands today, with the founder's great-grandson, Nicola Bulgari, aged 81, remaining the company's vice-chairman.

Bvlgari Jewellery Collections

Bvlgari’s jewellery is instantly recognisable, thanks to its opulent yellow gold, coloured gemstones and intricate, smooth designs. Our guide to Bvlgari jewellery will showcase the brand's most important collections throughout the company's proud history.

Bvlgari's early 20th century collections were in the classic French styles of brands adored by the fashionable elite, such as Boucheron and Cartier. By the 1940s, Bvlgari had again embraced its Italian heritage. Stunning creations in yellow gold, such as the tubogas design and the famous Serpenti, were adored by collectors.

In the 1950s, Bvlgari began to create its now-signature pieces, featuring vibrant colours and cabochon gemstones. Today, Bvlgari continues to embrace its trademark joie de vivre through its exuberant jewellery designs. Read on to find out more about Bvlgari jewellery's signature collections.

Bvlgari Serpenti

The Bvlgari Serpenti collection has been an integral part of the brand since the 1940s. It has been said that the serpent is Bvlgari's "spirit animal". Designers have been crafting stunning items of jewellery featuring the serpent over the past 80 years.

The first creation was the iconic Serpenti snake watch, with an incredibly flexible bracelet fashioned from coiled gold using the "tubogas" method. The technique originated in ancient Rome and Voulgaris had perfected it in his jewellery.

The twisted strands of gold resembled tubes, hence the technique's name. The Serpenti watch's dial was housed in the snake's mouth, with the flexible band wrapping around the wearer's wrist like a snake wrapped around a tree branch.

The ornate crafting made it a true work of art, with the feel of a luxurious piece of jewellery, rather than a traditional watch.

Today, Bvlgari has numerous collections of luxurious Serpenti jewellery, some with diamond hexagons representing the snake's scales on a yellow gold bracelet.

The Serpenti Viper bracelet has geometric gold scales, sometimes with precious gemstone inserts. The collection also includes necklaces, rings and earrings. More glamorous items are fully covered with diamonds, while others have green malachite, red carnelian, white mother-of-pearl, or black onyx.

Bvlgari Magnifica High Jewellery

Launched in June 2021, the Bvlgari Magnifica High Jewellery collection boasts one-of-a-kind pieces that celebrate the Italian theme of La Dolce Vita, describing a life filled with beauty and pleasures. The brand unveils new High Jewellery collections twice a year, with each piece hand-crafted by Bvlgari's jewellery creators in Rome.

The collection emphasises colour and smooth curves, with a distinctly Italian feel. Bvlgari says each piece has a little "pazzia", which translates to "madness" in Italian. The Magnifica showcases the jeweller’s ongoing commitment to magnificence.

The jewellery features the beauty of Rome, using curved cabochon gemstones that are polished, rather than faceted, evoking the smooth curves of Rome’s iconic domed architecture. The collection comprises 350 sensational pieces of jewellery and watches.

Bvlgari B.zero1

The contemporary Bvlgari B.zero1 collection made its debut in 1999. It reinvents the oval, curving structure of Rome’s famous Colosseum building and includes two Bvlgari icons: the tubogas design and the brand's double logo.

The collection's name is dedicated to the new millennium, with "zero.1" meaning "infinite beginnings". Several artists have contributed further pieces to the unique designs, including sculptor Anish Kapoor in 2010 and designer and architect Zaha Hadid in 2017.

Hadid's B.zero1 Design Legend collection reinterpreted the structure of the original collection by intertwining the spirals of gold into more fluid shapes.

Today, there are several designs within the B.zero1 collection, including the B.zero1 Rock collection, with studs replacing the smooth coils of the original pieces. Black onyx and diamond inserts increase the drama.

The Perfect Mistake pieces feature rose, yellow and white gold together. The design was the prototype for the original collection, but it was never produced. The mix of metals was dubbed the "perfect mistake" by Bvlgari.

The standout pieces include the diamond B.zero1 Design Legend bracelet, the 18-carat yellow gold and diamond ring and the B.zero1 five-band XXth Anniversary ring in 18-carat rose gold.

Bvlgari Divas' Dream

The Bvlgari Divas' Dream collection was launched in 2016. It is recognised by its unusual fan-shaped motif, often surrounding a diamond. One of the brand's more delicate collections, the motifs were inspired by the mosaics at the Caracalla Baths in Rome.

It includes pendants, earrings, bracelets, double-fan rings and cuffs that resemble the Serpenti design. Some pieces set large gemstones at the centre of the fan. Others use pavé diamonds and semi-precious gemstones to add colour and sparkle.

The Divas' Dream motif has also been used for Bvlgari's High Jewellery collections. The name is a tribute to strong, independent women, from style icons such as Sophia Lauren, Elizabeth Taylor and Carla Bruni to modern-day stars, including Priyanka Chopra Jonas and Zendaya.

Bvlgari Fiorever

The charming Bvlgari Fiorever collection, released in 2018, features four-leaf clovers with diamonds in the centre. Bvlgari often takes inspiration from flowers and the Fiorever collection takes this to a new level. The name "Fiorever" is a combination of "forever" and "fiore", the Italian word for "flower".

The petals of these eternal flowers are made from precious metals and stones. The flowers are created in rose or white gold with diamond accents. Some coloured gemstones and fancy-coloured diamonds are placed at the centre of the flower for a special touch.

The flowers each have four petals, a motif representing happiness in ancient Rome. Launching the campaign, the Fiorever woman was represented by Spanish actress and model, Úrsula Corberó.

Bvlgari Monete

The Bvlgari Monete collection features designs based on ancient Roman coins with imperfect, unique shapes. The brand first used coin designs in the 1950s. Today, it has a large collection of jewellery pieces that showcase the coins' timeless beauty.

Bvlgari mixes the historical charm of ancient Roman, Greek and Persian coins with the brilliance of its modern styles. They become like precious jewels in their own right.

Bvlgari's luxury jewellery collection is still hand-made in Valenza, Italy, by some 700 artisans, who continue to craft the unique collections.

Where to buy Bvlgari jewellery

If you're looking to invest in Bvlgari jewellery, we have a large range of statement pieces, featuring precious metals and gemstones.

Bulgari jewellery withstands the test of time and is one of the most outstanding jewellery houses of the modern era. As one of London’s premier pre-owned luxury jewellery and watch dealers, we have items to suit all tastes.