Branded
Vs
Non-Branded
‍Engagement Rings

When it comes to selecting an engagement ring, couples have a wide variety of choices. Many opt for a traditional diamond solitaire, while others choose a unique and meaningful design. However, one of the most common decisions to make is between a branded and a non-branded ring.

What Is a Branded Engagement Ring?

A branded engagement ring is a type of ring that has been designed by a specific brand. These rings often boast exquisite craftsmanship and signature designs. Examples of popular brands include Tiffany & Co., Cartier, Harry Winston, De Beers, and Chopard.

On the other hand, a non-branded engagement ring is a diamond or gemstone ring that does not feature a designer logo, brand name, or label. They are often made with quality craftsmanship, but without the premium price tag associated with branded rings. They may be crafted from precious metals such as gold and platinum and can feature stones such as diamonds, sapphires, rubies, and emeralds.

In this article, we will look at factors such as which of the two choices is most popular and how each holds their market retail value. We will also look at factors that influence the decision to choose a branded or unbranded engagement ring, and provide some advice on how to make the best choice for you and your partner.

Trends

The trend of branded engagement rings versus non-branded engagement rings has seen a shift in the UK. In the past, branded engagement rings have been most popular. For almost a century, designer rings won over non-branded jewellery, year after year. And quite rightly, they offer exquisite craftsmanship and a timeless design that will last a lifetime.

However, in recent years, namely the past decade, there has been an increasing trend towards non-branded engagement rings.

The reasons for this we shall explore, but one thing is for sure, this trend has opened up a world of possibilities when it comes to choice. This has allowed couples to consider unique, one-of-a-kind rings with interesting cuts, unique custom settings, a variety of colours, stones and gems.

Market Retail Value

The market retail value of branded engagement rings has generally been higher due to their popularity, quality and craftsmanship.

However, as the rising trend towards non-branded engagement rings grows, it is important to note that the quality of the diamond and craftsmanship are becoming more important factors in determining the overall value of a ring.

The quality of a diamond can be determined by its cut, color, clarity, and carat weight, while craftsmanship refers to the skill and experience of the jeweler who creates the ring.

As consumers have become more knowledgeable, resale value of non-branded engagement rings has increased well.

Price

One of the biggest differences between branded and non-branded engagement rings is price. This typically differs due to the demand, quality and craftsmanship associated with the rings.

Branded rings are usually associated with a certain level of prestige. There is a guarantee that your ring has been crafted by experienced jewellers, resulting in a high quality product that comes with a warranty or guarantee.

That’s not to say non-branded rings are of lesser quality, though, which leads us onto our next point.

Quality

When selecting an engagement ring, the quality of craftsmanship is an important factor to consider.

The exquisite craftsmanship of an engagement ring from prestigious brands like Cartier, Tiffany & Co and Harry Winston cannot be questioned. Their impeccable creations are crafted by experienced jewellers who take extra care and attention when creating the piece. Each ring is inspected and tested to ensure that it meets the highest standards of quality and design. Additionally, each ring is accompanied by a certificate of authenticity that confirms its authenticity and guarantees its quality. As such, couples can be sure that they are getting an engagement ring made with the utmost care and attention to detail.

That being said, the quality of the actual diamond does not depend on brand name. There is rigorous testing every diamond undergoes prior to purchase; whether that is by a designer brand, or a smaller independent jewellery store.

When buying an engagement ring, couples must consider what is important to them and make the decision that best suits their needs.

Judgement on quality should be based on factors such as GIA ratings, cut, colour, clarity, and carat weight rather than solely on the brand name. There are beautiful and quality items available for both branded and non-branded rings, so there is no right or wrong answer.

Personal Style & Design

When selecting an engagement ring, the design and style of the ring is also an important factor in the buying process. It's a symbol of your love and will be worn till death do you part.

In addition to ensuring top-notch quality, branded engagement rings are known for their stunning, timeless designs. For example, Cartier offers iconic designs from decades past such as its Trinity collection. Similarly, Tiffany & Co. has become synonymous with classic elegance for its iconic solitaire diamond rings.

On the other hand, non-branded engagement rings are often customisable and offer various unique and unusual designs, allowing couples to choose something unique that reflects their individual personalities.

Non-branded engagement rings offer more flexibility when it comes to stone settings. These rings often have a wider range of stone setting options, such as shoulder set, halo set, split shank, and many more. This is because non-branded rings are often custom-made, which allows for more personalisation in the design process.

Ultimately, couples should choose an engagement ring that best suits their personal style and design preferences.

Status

When it comes to branded engagement rings, they often come with a certain status symbol. Many of the most well-known luxury jewellers have become synonymous with wealth and luxury, making them a popular choice amongst couples looking to make a statement.

Furthermore, because these rings have such iconic designs and are made with the highest quality materials, they retain their value over time well. In this way, couples can be sure that their ring will be a lasting symbol of their love and commitment for many years to come.

Making Your Decision

When it comes to deciding on the best ring for you or your partner, considering the factors discussed here will help to make an informed decision. However, the right decision is always to go with your gut instinct. Take your time and consider plenty of options.

Here at Rich Diamonds, we are one of London’s premiere Vintage, Pre-owned luxury branded and non-branded watch and jewellery dealers. We’re a friendly team with a true passion for helping our clients find exactly what they’re looking for.

View our branded and non-branded engagement rings online, or book an appointment at our jewellers on New Bond Street in London.